Definition
New User Count is the raw volume of users who successfully registered during a given time period. While simpler than a rate metric, it is essential for understanding absolute growth trajectory and capacity planning. Tracking new user count alongside conversion rate reveals whether growth changes are driven by traffic volume or funnel efficiency.
How to measure
Count unique `user_signed_up` events grouped by cohort (daily, weekly, monthly). Segment by acquisition channel and campaign to attribute growth. Compare against target and historical trend lines.
Industry benchmarks
Benchmarks vary widely by stage and category. Early-stage SaaS products might target 100–500 new users/month; growth-stage products 5,000–50,000/month. The key metric is the growth rate (week-over-week or month-over-month) rather than the absolute number.